FREELAND, MICHIGAN, December 1, 2021 – The Michigan Health Improvement Alliance, Inc., also known as MiHIA, today announced the appointment of Heidi Tracy as the organization’s new chief executive officer, effective December 13, 2021. Tracy’s nomination is instrumental in the future of health and community outcomes within the region and positions MiHIA to advance from a strong foundation. 

Tracy has an extensive amount of experience that will be critical in shaping MiHIA’s future and the advancement of the THRIVE Portfolio, including broad organizational and staff leadership, community involvement, and over 25 years of experience in fundraising and development. Most recently, she served as the vice president for Advancement at Central Michigan University since 2019, with similar roles prior to that at Texas Woman’s University and Otterbein University in Ohio.

Her fund development experience will complement the organization’s existing funding and financing strategy. Tracy replaces MiHIA’s interim CEO, Mark Kato, DHA, who will remain a key part of the organization’s leadership moving forward.

“We are grateful to Mark for his service as interim CEO and we are energized as we welcome Heidi to the organization at such an exciting time in MiHIA’s history as the THRIVE Initiative forges ahead. Her appointment will have a broad impact within the community as we head into the next phase of this collective work,” said Dr. Catherine Baase, chairperson of the MiHIA Board of Directors. “Her leadership, passion for advancing humanity and her experience in organizational funding and development bring dynamic potential to MiHIA’s future.  She will be a positive addition as MiHIA works to drive community health outcomes and pursue the full impact potential of the THRIVE Initiative.”

“I am very excited to be joining MiHIA at such a pivotal time for the organization and I believe we are positioned to further advance our community through collective impact,” said Tracy. “I look forward to contributing to improving the health and well-being of the residents of our region during this time of growth and deployment of multiple community efforts.”

Tracy holds a Bachelor of Science in Journalism from Ohio University and an Institute for Educational Management Certificate from Harvard University.


About MiHIA

The Michigan Health Improvement Alliance, Inc. (MiHIA) is a 501(c)3 focused on achieving sustainable system change and improved health outcomes of people within a 14-county region in central Michigan. MiHIA focuses on improving health within our region through a comprehensive focus on sustainable systems change. Founded in 2007, MiHIA functions as an integrator or backbone organization to guide the health ecosystem at a regional level, accelerate competitive advantage, foster long-term sustainability and enhance the existing efforts of its valued partners.  

Since 2017, MiHIA, along with community partners has advanced a balanced portfolio of actions via the signature initiative THRIVE (Transforming Health Regionally in a Vibrant Economy) to dramatically improve both health and economic success of the region.  

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