Dave is one of the founding partners of 4th-IR and, as the Chief Marketing Officer, leads the company’s business development efforts. He brings deep healthcare experience to the team having held various roles in sales, marketing and strategy at companies like AstraZeneca and Global Sales and Marketing Solutions. Dave has a proven record for building businesses and currently serves as the owner and CEO of Downtown Restaurant Investments (DRI), the President/Owner of Facilities Management Consultants International and the President/Owner of DLR Development, a design-to-build solutions firm working extensively with the healthcare industry.
He graduated from Aquinas College with a Bachelor of Science degree with majors in Biology and Chemistry. He also received his MBA from University of Phoenix.
He current sits on many community and state boards including Chemical Bank Advisory Board, Midland Baseball Foundation Advisory Board, Aquinas College Alumni Board of Directors, and is the Chair of the Michigan Restaurant and Hospitality Association.
Dave has been married to his wife Amy for 10 years and has 2 children, Drew (8) and Kelsey (6).
Jelka’s passionate about changing the status quo of our health care system through creating innovative collaboration models between health systems, payers and employers. In her current role at Aetna, Jelka leads Strategy development, Provider negotiations and implementation of innovative Value Based program for several Hospital System Joint Ventures. Jelka continues to determine and deliver on best practices as well as provide innovative contracting solutions focused on improving a member’s overall quality of health care.. Her health care career spans over 30 years where she has comprehensive leadership experience with both insurance companies and provider organizations . She served in leadership roles in Underwriting, Operations, Marketing, Product Development, Strategic Planning and Execution, Sales, with both National and Regional payors as well as Operations and Contracting for a multi-hospital PHO. Her prior Aetna experience includes Operations and Oversight of ACO partnerships in the Midwest.
Prior to joining Aetna, Jelka was the Health Plan CEO for UnitedHealthcare in Michigan. In this role she was the Executive Leader responsible for profitable growth in the State of Michigan. Jelka led the successful turnaround of the health plan from both membership and financial losses to growth and profitability in just 4 years, while also integrating an acquired health plan along the way.
Jelka and her husband Nikola have two adult daughters and a grand dog named Rocko. She enjoys gardening, swimming, cooking, golf and travel. Jelka’scommunity involvement ranges from children’s charities to organizations focused on improving health and health disparities. She serves on the Board for several children’s charities including, Make-A-Wish Michigan and Vista Maria, as well a local chapter of Michael J. Fox Foundation
Located in Michigan’s Thumb, Marc has been the President and CEO for McLaren Caro Region since April 2013. Prior to that, he led Horn Memorial Hospital in Ida Grove, IA as its President and CEO from 2009-2013.
Marc’s extensive healthcare background also involves experience as a registered nurse practicing as a helicopter flight nurse, hospital emergency department management and as VP of Operations for a Critical Access Hospital. He served two years as the Chairperson for the Michigan Health and Hospital Association’s (MHA) Small or Rural Hospital Council and is the current Chair for the Board of Christian Education at St. Luke’s Lutheran School in Vassar. He was awarded the MHA Healthcare Leadership Award in 2015 for providing exceptional leadership to an individual healthcare organization and to the health and well-being of the community.
Marc’s family consists of his wife of nearly 20 years, Melissa; a 27 year old daughter, Greta who teaches kindergarten in Columbus, Ohio and an 8 year old daughter, Molly. They currently reside in Caro.
Brenda Coughlin grew up on a farm in Frankenmuth, Michigan. She earned a B.S. in Physiology and a B. A. in German from Michigan State University. She then completed medical school at the University Of Virginia School Of Medicine. After completing a family medicine residency at Genesys in Grand Blanc, Michigan, Dr. Coughlin began a career with Great Lakes Bay Health Centers, formerly Health Delivery, Inc., a Federally Qualified Health Center (FQHC) that operates several year-round medical and dental centers, seasonal migrant clinics and mobile medical and dental services throughout Lower Michigan as a Staff Physician. She was soon promoted to Medical Director, a position which she held for thirteen years before being named President and Chief Executive Officer in April of 2012.
Dr. Coughlin is a Board Certified Family Physician and a Fellow of the American Academy of Family Physicians. In 2008 while serving as Medical Director of Health Delivery, she completed a Master’s of Public Health at the University of Michigan.
Her passion is to provide excellent care for the underserved, uninsured and underinsured. She is striving to provide excellent care for anyone who chooses to seek care at Great Lakes Bay Health Centers and to build a company that is an excellent employer.
Brenda is married to her husband of over twenty years, Tom. They reside in Frankenmuth with their three children and two dogs. She enjoys reading and spending time with her family.
Dr. Baase serves as the Board Chairperson of the Michigan Health Improvement Alliance (MIHIA), a multi-stakeholder collaborative dedicated to improving the health of people in 14 counties of central Michigan. She is a member of the Roundtable on Population Health Improvement of the National Academy of Sciences, Engineering and Medicine and chairs the Business Collaborative. Additionally, Dr. Baase serves on the Stakeholder Engagement Subcommittee of the Secretary’s Advisory Committee on National Health Promotion and Disease Prevention Objectives for 2030. She is currently a member of the National Alliance to impact Social Determinants of Health, NASDOH, and serves as a senior advisor to HealthBegins focused on upstream efforts in healthcare.
Catherine Baase retired from her role as Chief Health Officer and Global Director of Health Services for The Dow Chemical Company, a position she held for 20 years of her 32 years with Dow. While there she had direct responsibility for leadership and management of all Occupational Health, Epidemiology, and Health Promotion programs and staff around the world. Dr. Baase was also the key driver of the Dow Health Strategy.
Dr. Baase served as a board member of the Partnership for Prevention for more than 10 years and the Board of Directors of the PCPCC, The Patient Centered Primary Care Collaborative Board for three years. She also served on the Robert Wood Johnson Foundation Roadmaps to Health Advisory Board, The National Quality Forum’s (NQF) advisory group for the Multi-stakeholder Input on a National Priority: Improving Population Health by Working with Communities project, many committee and advisory positions with the CDC and most recently served on the Public Health – Health Care Collaboration Workgroup (PHHCC) of the Advisory Committee to the Director (ACD) of Centers for Disease Control and Prevention (CDC). She was previously a member of the Clinical Research Roundtable of the Institute of Medicine, The National Academies.
She is a Fellow in the American College of Occupational and Environmental Medicine and a Fellow in the American Academy of Family Physicians. Under her leadership, the health programs of The Dow Chemical Company were extensively recognized for their innovation and achievement around the world. Dr Baase has received numerous awards and recognition throughout her career. In April 2017, she received the Highest Honor in Occupational and Environmental Medicine when she was awarded the Lifetime Achievement in Occupational and Environmental Medicine Award from the American College of Occupational and Environmental Medicine (ACOEM). In September Dr. Baase was again recognized as a distinguished executive leader in the health field as she received the 2017 Jerry Noyce Executive Health Champion Award from the Health Enhancement Research Organization, HERO.
Dr. Baase is a distinguished communicator on the topics of health strategy, prevention, occupational health and public health and is on the editorial staff for the American Journal of Health Promotion. She has co-authored more than 30 publications and received many awards for leadership in the health field.
Dr. Baase graduated from the College of Human Medicine, Michigan State University, and completed a post-doctoral fellowship in primary care faculty development. She has been board certified in Family Practice since completing her residency at Saginaw Cooperative Hospitals where she served as chief resident. She graduated summa cum laude from Saginaw Valley State University with degrees in chemistry and secondary education.
Dr. Baase is married with four grown children and eight grandchildren.
George E. Kikano, M.D.
Vice President of Health Affairs and Dean, College of Medicine, Central Michigan University
Dr. George E. Kikano, became dean of the Central Michigan University (CMU) College of Medicine in July 2015, and Vice President for Health Affairs in August 2018. He also serves as chairman of the board of CMU Medical Education Partners. Dr. Kikano is passionately committed to teaching, community partnerships, access to care and the College’s mission – to prepare diverse, culturally competent physicians focused on improving access to high-quality health care in Michigan with an emphasis on serving medically underserved people and regions.
Before joining CMU, Dr. Kikano was the Dorothy Jones Weatherhead professor at Case Western Reserve University. He served as the chairman of the Department of Family Medicine and Community Health at University Hospitals and Case Western Reserve University (CWRU) for over 12 years. Under his leadership, the Department of Family Medicine and Community Health was recognized as one of the best departments of Family Medicine nationally. Dr. Kikano also served as the Vice Dean for Community Health at CWRU and is the founding director of the Weatherhead Institute for Family Medicine and Community Health. Dr. Kikano’s extensive background includes several other leadership positions and executive experience with managed care, hospital management and ambulatory operations.
As a committed leader for Michigan and the region, Dr. Kikano works to drive progress on health issues and collaborative efforts across educational institutions, area corporations, community organizations, and state agencies. This includes board-level leadership roles for the Great Lakes Bay Regional Alliance (GLBR), the Michigan Health Improvement Alliance (MiHIA), Great Lakes Bay Regional Mental Health Partnership, THRIVE initiative, and CMU’s Interdisciplinary Center for Community Health and Wellness. As a practicing family physician and passionate advocate for care for the underserved, Dr. Kikano has led in the development of many innovative community initiatives. Dr. Kikano is currently a family physician for CMU Health in Mt. Pleasant Michigan and continues to care for patients at the Cleveland Clinic. Since 2002, he is recognized as one of the Best Doctors in America including more than 13 years as an Area’s Top Docs in Northern Ohio Live Magazine and Cleveland Magazine.
Dr. Kikano has received numerous awards for service and teaching and has served as a board member, president or chair for numerous areas, regional and national organizations. He has published more than 50 medical articles in peer-reviewed journals and has been an investigator on several federal grants focusing on education and research. Dr. Kikano also has been involved in international projects related to primary care by sponsoring educational conferences in Lebanon, coordinating exchange programs in Ukraine, and most recently teaching and establishing major research initiatives in China.
Dr. Kikano received his Bachelor of Science and Doctor of Medicine degrees from the American University of Beirut in Lebanon. He completed his residency in Family Medicine at University Hospitals of Cleveland. He is Board-certified in Family Medicine and earned Certified Physician Executive credentials at the American Association for Physician Leaders.
Greg Dorrien is the Executive Director of West Midland Family Center. WMFC is a 501 C 3 non-profit organization dedicated to improving the quality of life for people in western Midland County. Programs provided by WMFC are educational, recreational, health based and/or social service in nature spanning all age groups.
Dorrien is a 1984 graduate of CMU’s Recreation and Parks Administration Program. He’s been with WMFC since 1987 becoming Executive Director in 1991. He’s very active in the community through Rotary, Kiwanis, United Way, Barb Smith Suicide Resource and Referral Network, MidMichigan Health, Midland Area Community Foundation, MiHIA, Association of Fundraising Professionals and has received special recognition from many community groups.
Gregg Stefanek is Board Certified in Family Practice by the American Osteopathic Board of Family Physicians and National Board of Osteopathic Medical Examiners. Since 1991, he has practiced as a family practice physician at Gratiot Family Practice in Alma, Michigan, now part of Covenant Healthcare. Dr. Stefanek currently serves as the Medical Director of Gratiot Country Medical, a local physician organization
Dr. Stefanek is a member of many professional associations including the American Osteopathic Association, American College of Family Practitioners in Osteopathic Medicine and Surgery, Michigan Association of Osteopathic Physicians and Surgeons, and Michigan Association of Family Physicians.
Dr. Stefanek received his Bachelors of Business Administration in accounting from the University of Notre Dame. Stefanek worked as a public accountant for over a year before deciding on a career in medicine. After graduating from Michigan State University’s College of Osteopathic Medicine, he completed his internship at Michiana Community Hospital in South Bend, Indiana followed by a family practice residency at Doctor’s Hospital in Columbus, Ohio.
James L. Borin is a community volunteer, serving on various boards and committees. He was been board chair of the United Way of Midland County, the Midland County Health & Human Services Council and Eagle Village. Borin is the trustee and treasurer of the Charles J. Strosacker Foundation, and a former board member and treasurer of the Midland County ESA School Board. He was also a board member of the Michigan Early Childhood Investment Corporation and has been chair of the Midland County Early Childhood Steering Team.
Borin previously worked with The Dow Chemical Company in Research & Development, Sales, Marketing, and Business Management, and also served as a vice president.
Borin earned his bachelor’s degree in Chemistry from the South Dakota School of Mines & Technology.
Joel Strasz is the Health Officer with the Bay County Health Department. He has served in this capacity since 2013 and prior to being appointed was the Public Health Services Manager since 2005. He has over twenty years’ experience in public health, including extensive work in community organization, data analysis and evaluation, environmental health issues and public health operations. He previously served as a Board member for the Bay County American Red Cross, the Crossroads Center for Recovery and is a current Board member of the Bay County Habitat for Humanity. He holds a BA from Michigan State University and an MPA from the University of Michigan-Flint.
Mr. Strasz lives in Bay City with his wife and their 2 children.
Dr. Judith Ruland is the Dean of the Crystal M. Lange College of Health and Human Services at Saginaw Valley State University. She came to SVSU from the University of Central Florida where she was coordinator of UCF’s Master of Science in Nursing program. Dr. Ruland has a long history of consultation and is known for her expertise in the areas of teaching for critical thinking, assessment, and curriculum innovation. In Florida ten years ago, she established an innovative partnership model for seamless articulation from Associate to Baccalaureate degree nursing education called the Concurrent Model for Nursing Education which is now being widely used nationally. Dr. Ruland serves on a number of national organizations including the National League for Nursing’s Task for Curriculum Innovation and is an accreditation site visitor for the College Commission of Nursing Education. Dr. Ruland’s area of research is the scholarship of teaching and learning especially the impact of curriculum on student outcomes, community based learning, and interprofessional education. She has authored numerous publications and is a frequent presenter on a national and international basis.
Dr. Ruland completed a Ph.D. at SUNY-Albany, and holds bachelor’s and master’s degrees in nursing from Russell Sage College in Troy, N.Y. and is NLN certified as a Nurse Educator.
Kevin Albosta began his career at Covenant HealthCare in 2002, and is currently the Vice President/Chief Financial Officer. With more than 30 years’ experience in a financial leadership role, Kevin has extensive experience in budgeting processes, leading strategic financial initiatives, and new venture financial analysis.
Albosta holds a Bachelor of Business Administration from Saginaw Valley State University and a Masters of Business Administration from Central Michigan University.
Active in the community, he serves on the Sacred Heart Advisory Board and the St. Thomas Aquinas Administration Committee.
Dr. Madhura Mansabdar is an internal medicine physician. She currently serves as the Chief Clinical Integration Medical Officer of MidMichigan Health. Additionally, she is the Medical Director of MidMichigan Health Network, MidMichigan Collaborative Care Organization and ConnectCare. Her current roles span leading population health initiatives, working with physician practices towards PCMH designation and value based care, quality improvement, ACO development, provider credentialing, building collaborative payer provider relationships and utilization management of the self-insured health plan-Connect Care.
Prior to this Dr. Mansabdar practiced as an internal medicine and diabetes physician within MidMichigan Health for 14 years, in Alma and Mount Pleasant.
Madhura lives in Midland with her husband and two children.
Mary Greeley is MidMichigan Health Network’s president as of 2015. She oversees payor contracting and coordinates population health efforts, in addition to directing ConnectCare, a self-funded PPO plan. Her background is in dietetics and diabetes management.
Mary has a Master’s Degree in Nutrition from Michigan State University and received her Bachelor of Science in Biology and Chemistry from Calvin College.
Matthew Felan is the President & CEO of the Great Lakes Bay Regional Alliance. Prior to joining the Great Lakes Bay Regional Alliance, Felan served as the Director of the McLaren Bay Medical Foundation from 2012-2014. Upon moving back to the Great Lakes Bay Region, Felan was the Chief Development Officer at Special Olympics Michigan based on the campus of Central Michigan University.
Felan worked as a political fundraiser for over a decade, spending extensive time in Washington, DC and Richmond, VA. Felan was the National Deputy Finance Director for Jean Carnahan (2001-2002), Mid-Atlantic Finance Director for Joseph Lieberman (2003), Finance Director/Inaugural Director and PAC Director for Governor Timothy Kaine (2004-2009), and the National Deputy Finance Director for Senator Hillary Clinton (2006-2008). From 2008-2012, Felan operated his own consulting firm, Felan Strategies, working on a wide array of local, state, and national political campaigns.
Felan is a native of the Great Lakes Bay Region, first graduating from Bay City All Saints High School and then Michigan State University. Felan has a Bachelor of Arts in International Relations from James Madison College at MSU.
Felan is a Dow Bay Area Family Y Board Member, a member of Bay City’s Noon Rotary Club, coaches youth football/basketball/soccer, announces varsity boys basketball at All Saints, and broadcasts the high school football game of the week on Great Lakes Sports Network.
Ryan Marra is the North America Benefits Leader at Dow. He has spent the majority of his career being involved with Benefits in various capacities. He started his career at the WV Disability Determination Section of Social Security in 2002, moving from a Benefits Specialist role to the Finance and Services Leader before joining Dow Corning Corporation in 2006. At Dow Corning, Ryan supported Human Resources (HR) as a functional partner within Purchasing as a Category Manager and then as the Global Category Leader for Corporate Services. Upon Dow’s acquisition of Dow Corning, Ryan became the Global Sourcing Manager for HR in early 2017 and served in that capacity through 2018. He then joined Dow HR in his current role which has responsibility for end-to-end leadership of NA benefits, including: design, launch, evolution, and innovation of benefit programs (Retirement and Savings, Health and Wellness), policies, and services across the US and Canada for both active and retiree populations; as well as leading the regional Benefits team.
In addition to MiHIA, Ryan is active on various Councils and Boards, including:
Sandra M. Lindsey is chief executive officer of the Saginaw County Community Mental Health Authority. For more than 30 years, she has worked with, or on behalf of, persons with behavioral health disorders, those with intellectual and developmental disabilities and their families in Michigan’s public community mental health system.
Prior to her current role, Lindsey served as executive director of the Oakland County Community Mental Health Authority. She was also co-founder, and served as executive director, of Training and Treatment Innovation, Inc., a not-for-profit agency that provides clinical and support services to disabled persons in Southeast Michigan Counties.
Lindsey is currently serving her second terms on the Governor’s Task Force on Children’s Justice. She served three terms as a member of the Governor’s Task Force on Abuse and Neglect and chairs the Saginaw County Community Corrections Advisory Board. She is an active member of the Community Mental Health Association of Michigan and chairs the state wide CMH/PIHP Director’s Forum. She was a co-founder of Alignment Saginaw, the state-recognized community collaboration for Saginaw County.
Lindsey earned her bachelor’s degree in social work from Wayne State University and her master’s degree in social work from the University of Michigan. In her spare time, she enjoys travel, gardening, cooking, golf, reading and interior design. Lindsey has been married for 26 years to Rod Mugridge, a retired psychologist.
Sheri Leaman Case is the Vice President of Ancillary and Support Services for St. Mary’s of Michigan, which includes St. Mary’s of Michigan Saginaw, St. Mary’s of Michigan Standish and St. Joseph Health System, Tawas. In this role, she provides strategic leadership and oversees operations for Biomedical Engineering, Clinical Laboratory, Environmental Services, Facilities Management, Food & Nutritional Services, Imaging, Pharmacy, Purchasing Services and Rehabilitation Services including Adult Respite.
Prior to this role, Leaman Case was the Administrator for St. Mary’s Standish Hospital, active in improving access to healthcare in rural areas through the Michigan Center for Rural Health. Throughout her career, she has served on various committees, task forces, councils, executive boards and in other capacities representing Ascension Health, in addition to participating in a variety of professional organizations. She is an adjunct facility member for Saginaw Valley State University.
Leaman Case has a passion for improving the health of our students by encouraging the love of reading and improving their reading skills. She is a board member of the READ Association of Saginaw County.
Leaman Case holds a Master’s Degree in Business Administration from the University of Michigan-Flint, Certification of Diagnostic Molecular Biology from Michigan State University and a Bachelor’s of Science in Clinical Laboratory Science from Michigan State University.
Dr. Masterson is Dean of The Herbert H. & Grace A. Dow College of Health Professions at Central Michigan University. He began his CMU career as an Assistant Professor in the School of Health Sciences, later becoming an Associate and Full Professor. He assumed the role of Chairperson for the School of Health Sciences in 2004 and was later named Interim Dean in 2007. Masterson was named Associate Dean in 2009; was appointed Interim Dean in December of 2014; and was then named Dean in March of 2016 after a national search.
Throughout his career, Dr. Masterson has served on various committees, task forces, councils, executive boards and in other capacities representing The Herbert H. & Grace A. Dow College of Health Professions. He currently serves as President of the Board of Directors for Mid Central Area Health Education Center (MI-AHEC) and serves on the Board of Directors for Michigan Health Improvement Alliance, Inc. (MiHIA). He participates in a variety of professional organizations including The Association of Schools of Allied Health Professions, American Association of Physical Anthropologists, International Primatological Society, and the American Society of Primatologists.
Masterson holds his Bachelor’s degrees in Anthropology and History, Master’s degree in Biological Anthropology, and Doctoral degree in Biological Anthropology with a minor in Anatomy, all from the University of Wisconsin-Madison. Throughout his career, Masterson has taught gross human anatomy for Occupational Therapy, Physical Therapy, and Physician Assistant programs at various universities. His research interests include Arthrokinematics, functional morphology, craniofacial growth, and genealogy.
Masterson and his wife Nancy have three daughters and live in Mt. Pleasant with their two dogs.
Thomas J. Veverka is a board-certified general surgeon, a fellow of the American College of Surgeons, and has received Added Certification in Surgical Critical Care. He served as the Associate Director of Trauma at North Memorial Medical Center in Robbinsdale, Minnesota before starting in private practice as a general surgeon and surgical intensivist in Saginaw in 1994. While in Saginaw, Michigan, Dr. Veverka served in several physician leadership roles, primarily at St. Mary’s of Michigan Hospital as well as on the Steering Committee for the General Surgery Residency, as the MSU surgical coordinator for the medical students, and as the President of the Saginaw County Medical Society.
Dr. Veverka has a special interest in trauma care and trauma systems development and served as the initial medical director of the trauma program at St. Mary’s of Michigan Hospital which eventually was designated as a Level II Trauma Center by the American College of Surgeons Committee on Trauma. He subsequently became the initial Trauma Medical Director for MidMichigan Medical Center in Midland, Michigan which also successfully underwent verification as a Level II Trauma Center. He serves on the Michigan Committee of Trauma and performs Trauma Center Level III and IV verification visits for MDHHS. He serves on the State Committee of Trauma in Michigan.
Dr. Veverka is very passionate about addressing the opioid crisis through volunteer activities at MidMichigan Medical Center, MiHIA, and through his position on the Board of Directors of the Michigan State Medical Society as the District 8 Director where he also serves on multiple other subcommittees.
Dr. Veverka received his undergraduate degree magna cum laude from St. John’s University in Collegeville, Minnesota and his MD from the University of Minnesota in Minneapolis. He did his surgical residency training at the Saginaw Cooperative Hospitals Incorporated, and returned to the University of Minnesota for his Surgical Critical Care Fellowship training. He maintains a passion for general surgery, trauma care, and critical care as well as patient safety issues. Dr. Veverka has held a clinical faculty appointment with the Michigan State University College of Human Medicine Department of Surgery for over 25 years as well as holding a current clinical appointment with Central Michigan University Medical School.
He is married to Cathleen and is the father of five.